Forget about designer bags and private jets—the real luxury today isn’t something you can hang on your arm or park in your garage. It’s something more exclusive: youth.
Or at least, the appearance of youth.
According to Forbes, the hottest trend among the wealthy and wellness-obsessed is longevity tourism—a growing industry where you can buy yourself more time. (R)
The Estate: Where Luxury Meets Longevity
Leading the charge is The Estate, a swanky chain of wellness resorts and longevity clinics co-founded by hospitality guru Sam Nazarian and self-help legend Tony Robbins. The first location opens in Los Angeles in late 2025, promising to be more than just a fancy spa—it’s a “live-forever” temple for those willing to shell out $35,000 a year to access futuristic treatments. (R)
Imagine: you stroll into The Estate, and instead of a welcome cocktail, you’re greeted with a NAD+ drip to boost your cellular energy (a favorite among celebs like Gwyneth Paltrow and Justin Bieber)(R) . Maybe you’ll follow it up with a full-body MRI just for fun, because who doesn’t love a little diagnostic health check on vacation?
The Estate is tapping into a new level of luxury where personalised health plans—courtesy of Clinique La Prairie—are crafted to extend not just your life, but your youth.
After all, what’s the point of living longer if you can’t do it looking fabulous?
Wellness Resorts: The New Playground for the Forever Young
But The Estate isn’t the only game in town. Across the globe, wellness resorts are hopping on the longevity bandwagon, offering treatments that make traditional massages and facials look like child’s play. Clinique La Prairie is expanding its empire (R), while Canyon Ranch now offers lifespan-extension retreats that include everything from sleep studies to endurance assessments. Yes, because nothing says vacation like a personal trainer analysing your every move.
If you’re headed to Six Senses Ibiza, you can skip the sangria and hit up their cryotherapy chamber instead. (R) Celebs like Bella Hadid and LeBron James (R) swear by the three-minute deep freeze to rejuvenate muscles and tighten skin. And let’s not forget the hyperbaric oxygen therapy—because sometimes all you need to feel like a new person is an hour breathing pure O2 in a pressurised chamber. (R)
Ask Justin Theroux—he’s a fan.
Feeling a bit dehydrated from all that sunbathing? Pop by the IV bar for a quick vitamin infusion, because nothing says luxury like bypassing food and going straight to the bloodstream for your nutrients.
The Celebrity Longevity Club
Let’s be honest: longevity tourism is basically a red-carpet event without the cameras.
Picture this: Kim Kardashian floats into a luxury resort for her regular Botox touch-up, while Madonna’s getting her stem-cell treatment in a cabana. They both pause for an organic, gluten-free, age-defying lunch inspired by the Mediterranean “blue zones”—where people regularly live past 100 (though we’re betting they don’t have quite the same access to biohacking clinics).
The real question is: where’s the fun in a tropical getaway if you’re not lounging by the pool hooked up to an NAD+ drip, side-eyeing someone getting a chelation therapy IV to remove heavy metals from their blood?
Who needs poolside piña coladas when you can detox, recharge, and shave off a few cellular years all at once?
Longevity at Sea: Anti-Aging on the Open Water
Even cruises are getting in on the action.
Storylines Cruises is basically a floating wellness wonderland, where you can swap shuffleboard for a stem-cell treatment at sea. (R)
Instead of hitting the buffet for another round of desserts, why not treat yourself to hormone therapy and a session of red light therapy to smooth those wrinkles?
Just imagine reclining on the deck, gazing at the Mediterranean sunset, while pondering your next round of bioidentical hormone replacement. It’s all about the self-care, darling!
The New Face of Travel: Botox and Blue Zones
Gone are the days of overindulging on vacation only to return home needing a detox. These days, vacations are the detox. Forbes reports that wellness tourism grew by 30% between 2020 and 2022, and it’s expected to hit $1 trillion by the end of 2024. Apparently, people are sick of drinking too much, eating too much, and sleeping too little. Instead, they want to get healthier while they travel. Crazy, right?
Luxury resorts are capitalising on the wellness-obsessed crowd, offering tailored health retreats that range from $44,000 stem-cell packages to simple IV hangover cures. (R) Who wouldn’t drop a few thousand for the chance to leave vacation looking younger than when you arrived?
The Future of Luxury: It’s All About Living Longer
Whether it’s lounging in cryotherapy chambers, sipping green juice at sunrise, or getting your 200 biomarkers tested at Canyon Ranch (R), the wealthy are redefining what it means to live well—and to live longer. If you’ve got the cash, you can now buy yourself a few extra decades, all while vacationing in five-star resorts.
As Forbes sums it up, longevity isn’t just a scientific pursuit anymore—it’s a trillion-dollar industry (R), and it’s reshaping how we think about luxury, travel, and health. So the next time you’re planning a getaway, maybe skip the beach and head straight to the biohacking retreat. After all, Botox and NAD+ drips are the new Aperol Spritz’!
